Belac Media
TV Central — audit & next steps
Complimentary SEO review plus research on your site — and a practical outline of how Belac Media can help on social (clips, graphics, brand kit). We are a small studio; scope and price are agreed before any paid work.
At a glance
Why distribution matters more than volume
- You publish heavily — the gap is reach and owned audience, not story count.
- TikTok is not surfaced on the site; short-form is the biggest missed channel for TV/celebrity content.
- Social posts are often link-led; algorithms favour native video and clips.
- Podcast and interview IP is underused — same recording can fuel many more outputs.
Peers (e.g. TV Blackbox, Mediaweek) invest more in newsletters, alerts, and multi-surface distribution — not necessarily better stories.
SEO — fix first
- Homepage HTML ~596 KBReduce Elementor/JNews blocks on home; lazy-load below-fold; audit plugins
- No H1 on homepageAdd one visible H1 (e.g. “Australian TV news & streaming”) — keep H2s for sections
- Flat post URLs redirect homeEnforce category permalink structure; 301 old flat URLs to real articles
Social & Belac Media
Parts 1 and 2 of this report are research and a complimentary SEO review — a gift to help you see the site clearly. Belac Media is an early, small studio. Our day-to-day work is brand, promotional assets, and social content (posts, clips, graphics). We do not guarantee audience numbers, revenue, or viral reach. Anything we build together is scoped and priced before we start.
Belac Media is still growing. We're not a full-service agency with dozens of specialists — we're a small team that does solid creative and social production when the fit is right. The technical SEO audit in Part 1 was something we put together for you at no charge, to be useful. If you want ongoing help, we're most useful on socials, clips, and brand-consistent graphics — the work that turns your interviews and stories into something people actually see in their feeds.
Priority
Biggest gap right now: TikTok
Your research (Part 2) and our review both show TikTok is not linked or surfaced on the main site — yet short-form is where TV and celebrity clips travel furthest. For an entertainment publisher with interview access, sitting off TikTok is likely the single largest avoidable loss in reach.
- Claim or verify the TV Central TikTok profile (handle aligned with tvcentral.au)
- Add TikTok to site footer and social links alongside YouTube, Instagram, and Facebook
- Repurpose existing interview footage into vertical clips — even from library content
- Post natively on TikTok; do not only cross-post link previews to the website
What we can do
Brand kit
Logos, colours, fonts, and simple rules so every post and graphic looks like TV Central — not a different brand every time.
Promotional materials
Assets for campaigns, franchises, and sponsors — digital-first, ready for web and social.
Social posts, clips & graphics
The core offer: we take your raw interviews, ratings hooks, or story angles and turn them into platform-ready content.
Two ways to work together
Quick wins
- Now: Launch or relaunch TikTok and link it everywhere
- Soon: Batch-edit vertical clips from recent One-on-One or ratings content
- Soon: Stop relying on link-only Facebook/Instagram posts
- When ready: Fix podcast “listen” links to proper Apple/Spotify consumer pages
Optional later: Optional: full website rebuild — Belac Media can scope a full site rebuild (performance, templates, cleaner article layout, better mobile experience).
Get in touch
Email [email protected] with “TikTok + clips” — we will suggest a starter batch, scoped and priced before anything starts.
Belac Media · Perth, WA · 26 May 2026 (AWST)